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Strategy (7)

Should You Ask For A Marketing Guarantee?

In a recent discussion with a potential client, the issue about whether “we provide a marketing guarantee that we would make him money” was raised....

7 Simple Facebook Engagement Ideas To Boost Results

Facebook is a great marketing tool for small businesses. The ginormous social network has 1.94 Billion users as of March 2017, which means lots of...

Is Your Marketing Company More Invested In Your Success Or Your Money?

I know what you're thinking, “they had better be interested in my success, since I’m paying good money for their services.” But let’s back the bus up...

What Bill Murray Can Teach Us About Running A Successful Business

One of my favorite actors of all time is Bill Murray.

Should I Invest In Marketing Or A Truck?

I stepped out of a meeting not long ago with a prospective client who wouldn’t move off a price objection for investing in an inbound marketing...

Using Social Proof To Increase Conversions On your Website

So, you have a company website, and people are visiting, but you’re not converting those visitors into leads.

Customer Diversification OR Bagging The Elephant?

“Bagging the elephant” is what we used to call landing the BIG client account.

Business Networking vs The Internet for Lead Generation

My business partners and I were on a sales call recently with a business owner that is in desperate need of expanding her business. She has all her...

LastPass Not Showing in Chrome Browser

LastPass Chrome Browser Fix In a recent update, LastPass users who use the Chrome Browser have encountered a nasty little bug that is locking them...

6 Reasons Why Small Businesses Don't Use Social Media

If you are like the millions of small business owners that thinks that social media doesn't work for your industry, your customers aren’t using it,...