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Strategy (6)

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Understanding Inbound vs Outbound Marketing

Marketing today can be like a minefield. With countless articles about the different strategies and platforms, finding the techniques that will work...

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5 Great Marketing Resources for Small Businesses

Running a small business has never been more challenging.

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What Are KPIs and Why Do I Need Them?

How does a small business owner really know how well they are performing in various areas of their business? What criteria do they use to figure this...

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How to Start a Blog

Given the wealth of blog tools and advice swimming around the internet today, you have very little excuse not to be able start your own blog. After...

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How To Prepare Your Business For Sale and Get Top Dollar

The marketplace is starting to look more promising for small business owners that are looking to sell their businesses. BizBuySell.com reported that...

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What Is A Buyer Persona And Why Is It Important?

If you have done any research lately about using the internet to develop leads for your business, you may have heard about inbound marketing. Inbound...

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What The New Facebook Algorithm Change Means For Your Small Business

There are a few things in life that are certain……….. death, taxes and a Facebook algorithm change. Earlier this month the social media giant...

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22 Basic Marketing Strategies Every Business Owner Must Know

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation....

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How to Develop a Marketing Plan That Will Add Value to Your Business

Studies show that companies with a marketing plan in place are more likely to be successful in their marketing efforts. One study showed that...

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Should You Ask For A Marketing Guarantee?

In a recent discussion with a potential client, the issue about whether “we provide a marketing guarantee that we would make him money” was raised....

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