The 10 Best Blogging Platforms For Your Business
Creating a blog is a great way to engage prospective customers by delivering targeted content relevant to their needs.
Given the wealth of blog tools and advice swimming around the internet today, you have very little excuse not to be able start your own blog. After all, at this point, a highly qualified chimp could boot up a site and start blogging, right?
This critical marketing tactic is expected of any company that hopes to maintain a sterling reputation and bring in new customers. If you don’t yet have a blog – or worse, have a neglected and antiquated weblog circa 2007 – it’s time to fix that.
So, now the question becomes why and how to start a blog. Let’s take a look at that, as well as a few other details to keep top of mind. Whip out your legal pad and get ready to dive in.
A whole host of reasons exist to start a blog...educating your prospects and clients, enhancing your perceived expertise, building an email list and legitimizing your business from your customers’ perspective.
Probably the main reason, however, is...To Get Found.
Consistent blog posts increase your web presence significantly, giving Google and other search engines something to pull up when prospects are hunting for your products or services. This directly relates to how a blog builds your business.
1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot, 2016)
Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. (HubSpot, 2016)
How Blogs Impact Your Business
Once on your site, blogs perform a number of services:
Before you can do any of that, though, you have to get them there – and that’s where SEO comes in. Search engine optimization (SEO) means creating quality content, containing words sand phrases that pertain to your business. The more blog posts you can put up that relate to your business concept, the more people will arrive at your front doorstep – digitally or in the flesh.
Remember SEO, discussed above? It is admittedly an immensely complicated issue, but it does have a few basic tenets. Top among these is choosing a keyword for each article. Make sure this word or phrase is unique from other keywords in other posts, then add it to the post content, title, metadata and more.
It’s also good policy to link to a few other posts on your site, as well as insert a backlink or two to another site.
Blog Promotion
It’s not enough to write a post and slap it up. Countless bloggers slog away year after year, faithfully creating content that never gets seen because their owners don’t promote them at all. If you don’t want to get lost in the shuffle, it pays to take a few steps after each post goes live.
How to Make Your Blog Pay
The next step, beyond running a blog that generates real visibility, is to make it pay. You can do this in numerous ways, from adding advertising content to selling a product directly from your blog, to using affiliate marketing tactics that make you a commission each time you link to someone else’s shop, resulting in a sale for them.
At the end of the day, there are more ways to run a blog and make it profitable than there are stars in the galaxy. (Probably not, but it sounds good.) All you need to do is find the way that works for your business and get started today.
Creating a blog is a great way to engage prospective customers by delivering targeted content relevant to their needs.
A blog is one of the most cost-effective tools you have at your disposal as a business owner.
Trust me, I didn’t know how to a write blog post when I first started to write them. I mean, who cares, right? What’s the point? I’m trying to grow...