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Marketing Blog

Bill Walls

Bill is the CEO and Founder of InTouch Marketing. Bill drives the vision and direction of InTouch except when England's playing in a soccer tournament, because everything stops!

In-House vs. Freelance Writers: Which Is Best For Creating Content?

Most companies today know that you need to do more than just have a website that tells visitors what you do. You need to attract traffic, engage your visitors and convert them into leads. But how do you do that? The quick answer is... quality...

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What Should My Marketing Budget Be?

As a general rule of thumb, business owners should allocate an average of 5 to 10% of their total revenue to marketing.

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Are Social Media Logins Good or Bad For Business?

As the internet has grown, more people are making it part of their everyday lives - using it to keep in touch with others and “running errands”...

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Adapt or Die - The Power of Customer Engagement

Today’s consumers are a savvy bunch. The lightning fast ability to sift through mountains of data has put the world in their hands - allowing...

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7 Simple Ways to Get More Facebook Likes

Facebook can be a very effective tool in marketing your business and driving customers to your website. However, in order for this to happen, you...

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Google Analytics Bounce Rate for Dummies

If you are looking for a deep analytical and technical understanding of what a bounce rate is, then you have come to the WRONG place.

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5 Reasons to Use Retainer Agreements

It’s only natural to feel nervous about entering into a retainer agreement with a marketing agency. You may worry about whether it’s a long-term trap...

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Buyer Persona | What Are They and Why Do I Need Them?

Successful business owners know the importance of never putting the cart before the horse.

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The Top 5 Apps a Business Owner Can’t Live Without

If you’re like many business owners, you have enough to keep you busy without having to worry about learning the latest digital trends. Even if you...

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How To Use Facebook For Business

Social media has become a staple in the business community, an ever-present figure in daily life.

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