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What Is A Buyer Persona And Why Is It Important?

If you have done any research lately about using the internet to develop leads for your business, you may have heard about inbound marketing. Inbound...

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twitter still relevant

Is Twitter Still Relevant as a Social Media Network?

Is Twitter still relevant as a useful social media tool? Is the party over? Has Twitter become a one-way conversation with everyone talking and no...

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22 Basic Marketing Strategies Every Business Owner Must Know

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation....

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How to Use Facebook Insights to Optimize Social Media Posts

In today’s digital age, Facebook has become one of the biggest social media networks that businesses use to market their products and services.

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7 Simple Facebook Engagement Ideas To Boost Results

Facebook is a great marketing tool for small businesses. The ginormous social network has 1.94 Billion users as of March 2017, which means lots of...

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Is Your Marketing Company More Invested In Your Success Or Your Money?

I know what you're thinking, “they had better be interested in my success, since I’m paying good money for their services.” But let’s back the bus up...

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Should I Invest In Marketing Or A Truck?

I stepped out of a meeting not long ago with a prospective client who wouldn’t move off a price objection for investing in an inbound marketing...

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What Is Inbound Marketing?

Consumers and business purchasing agents have never been more empowered than they are today. The ability to resist marketing messages from companies...

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What is a Twitter Hashtag and 80 Other Twitter Terms?

Twitter Translated: 80 of Twitter’s Terms Defined

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How Consumers Find Content Online - Today vs. 2 Years Ago

“Social content consumption is on the rise. As consumers seek out content in different places, businesses will have to move their content marketing...

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