If you create videos as part of your marketing plan, you’ll want to pay attention to this digital marketing news.
YouTube recently announced that it will start inserting ads into non-monetized content as part of an update to its Terms of Service.
What does this mean for you? Even if you’re not part of the YouTube Partner Program, which enables revenue sharing from the ads that appear during your content, ads will still be inserted into your videos. And you won’t gain any revenue from those ads.
Here’s a breakdown of what the new changes mean and whether you should continue using YouTube as part of your digital marketing strategy.
A Breakdown Of The New Changes
If you use YouTube to promote your business, you may or may not notice this latest round of changes from the social networking giant.
According to YouTube, the update to its Terms of Service involves, “slowly rolling out ads on a limited number of videos from channels not in YPP. This means as a creator that’s not in YPP, you may see ads on some of your videos.”
The network went on to state that if your company is not currently enrolled in the YouTube Partner Program, you will not receive a share of the revenue from these ads. However, you still have the opportunity to apply for YPP once any eligibility requirements are met.
The YouTube Partner Program gives creators greater access to YouTube resources. The program also allows you to earn some of the revenue that is garnered by ads that play during your videos. However, there are some eligibility requirements you must meet before you can join the program, including the number of subscribers you have and how many valid public watch hours have been logged in the last year.
While ads didn’t air during YouTube videos that weren’t from accounts part of this program prior, the newest changes reverse course.
How The Ad Changes Impact You
Right now, it’s uncertain exactly how many YouTube videos will now start including this added ad content.
If you upload videos as part of your marketing strategy, these changes may represent more of an annoyance than anything. If you are not part of the partner program, it’s possible you may start seeing ads appear in your videos anyway.
If you want to benefit from these advertisements, and you qualify for the YPP, it may be worth looking into signing up for the program. You’ll need an AdSense account in order to do so, must fill out an application and meet all the other requirements found here.
Should You Continue Using YouTube?
Yes. YouTube is a very effective tool in content marketing, which is a strategic approach that focuses on creating relevant content designed for a clearly defined audience.
When used with tools like social media, content marketing can ignite lead generation and help your sales staff convert more leads into sales for your business.
Video marketing, in particular, is quickly becoming a popular choice among marketing strategists. It’s easy to see why considering YouTube, on mobile alone, reaches more individuals age 18 to 34 than any TV network, according to Hubspot.
Considering the fact that 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video, it’s safe to say sites like YouTube are here to stay and should be considered among the social media outlets you use to share relevant content.
A Powerful Combination
If you’re following digital marketing news like YouTube’s recent announcement, but haven’t yet taken advantage of the benefits content marketing and social media can provide, it’s important to reconsider the effectiveness of your marketing plan.
When used together, content marketing and social media channels like YouTube can create a powerful combination. In addition to articles and images, videos are some of the most engaging types of content used on social media.
In fact, by posting high-quality content, you increase the odds that social media users will engage with that content, improving your conversion rates in the end.
If you have more experience watching YouTube videos than generating the content for YouTube videos, you’re not alone. An experienced inbound marketing agency can help you with this and ensure your marketing plan takes advantage of all the benefits video marketing has to offer.
Not sure whether hiring a marketing agency is the right fit? Our article, Should Businesses Hire Inbound Marketing Lead Generation Companies?, explores everything you need to know about whether a marketing agency is worth the cost and what types of businesses typically see success when utilizing inbound marketing strategies like video marketing.
Bill is the CEO and Founder of InTouch Marketing. Bill drives the vision and direction of InTouch except when England's playing in a soccer tournament, because everything stops!