Marketing professionals know it’s more important now than ever to find a suite of tools that helps their businesses grow. Many are turning to inbound marketing, a tested and proven methodology for doing business, boosting sales, and ultimately, growing your business.
However, having the right tools in place to help you accomplish your inbound marketing goals is just as important as the methodology itself. That’s where platforms like HubSpot come in.
What is HubSpot?
HubSpot is a full platform of marketing, sales, content management, customer service and operations software that helps businesses grow. This software, which is designed based on the inbound marketing methodology, helps businesses create compelling content and get that content in front of the right people. HubSpot’s goal is to provide the tools for businesses to convert website visitors into leads, convert leads into customers, and then retain those customers.
What makes HubSpot so versatile is that you don’t even have to use inbound marketing to take advantage of all the tools this platform offers. You can use their Marketing Hub to capture leads and turn them into customers, or use their Sales CRM software to organize your data and close more deals faster. They have a Customer Service Hub that allows you to offer first-class support experience that turns customers into promoters. Your website can be built on their extremely secure CMS hub allowing you to scale a powerful, optimized website that converts. Lastly, their Operations Hub lets you connect your apps, sync and clean customer data, and automate your business processes. More on this later.
In other words, HubSpot provides the tools you need to improve and monitor your marketing efforts, no matter what plan you have in place and no matter where you are in achieving your goals.
Here are four reasons why using the HubSpot platform helps you grow your business.
1. Many Of Your Business Operations Can Be Integrated
Your buyer’s journey is a customer-centric way to look at how a contact goes from being a stranger to a paying customer. It’s based on information that will help you nurture your prospect with the right messages, in the right place and at the right time.
Ideally, all of your teams work together to support this effort throughout the buyer’s journey. However, friction among teams can happen due to process inefficiencies and lack of communication that can result in a negative experience for your prospect.
By using HubSpot’s CRM platform, your marketing, sales, service and operations teams can work together in a seamless way:
- Your marketing team works to generate qualified leads by creating and managing valuable content, capturing leads, and nurturing them until they are converted into qualified leads for sales.
- Your sales team engages those leads, demonstrates why you offer value and then turns those leads into customers.
- Your service team converts customers into promoters by resolving any issues your customers have by delivering a positive experience customers will share with others.
- Finally, your operations team works to make your systems flow better and work collaboratively. Team members automate processes and align teams around factual customer data.
By all working off the same united CRM platform, teams have one source of information and experience a smoother handoff between tasks. As a result, your customers have a positive experience.
2. There’s Software To Assist Every Step Of The Way
HubSpot offers five different hubs, each full of unique software that offers the tools needed to attract, engage and delight your customers.
The Marketing Hub includes software that helps businesses grow traffic, convert more visitors and run inbound marketing campaigns. Popular features include lead generation, marketing automation and analytics to help you determine what is working and what isn’t. This can be useful for businesses since this feature keeps all marketing tools and data on one platform.
The Sales Hub focuses on gaining deeper insights into prospects. This hub also automates tasks through features like meeting scheduling, email templates and live chat. Call tracking and recording features also help sales staff prioritize sales calls and automatically log calls into your CRM.
The Service Hub includes software that helps you connect with customers and then turn them into promoters of your business. Popular features include customer feedback, ticket creation bots and live chat.
The Content Management Software (CMS) Hub has flexible software for website management that allows companies to give visitors a personalized experience. Popular features include a range of themes, drag-and-drop editor, multi-language content creation, dynamic content and SEO recommendations.
HubSpot’s newest hub, the Operations Hub, includes software that syncs your apps, cleans up customer data and automates processes. This allows your systems and team members to work together better. Popular features include data sync, data quality automation and custom properties that allow you to customize the reports you see.
There’s also additional features depending on what level you purchase. More information can be found on HubSpot’s pricing page on how each hub differs.
3. HubSpot Integrates With Partners You May Already Have
If you already utilize software to generate leads and disperse content, the good news is that you don’t have to leave behind what you know works for you and your business.
HubSpot’s app ecosystem includes more than 500 popular non-HubSpot tools, from SurveyMonkey to Eventbrite, Zendesk, SalesForce and Slack. This feature allows you to share data across all your major systems.
Considering that your teams all rely on different tools, having a program that unites these apps and shares data across teams can provide one single view of a customer. You’ll use fewer logins and receive better insights in the process.
4. There’s An Opportunity For Continuous Education
HubSpot Academy offers online training through a variety of mediums, such as courses, certifications, software training and more. No matter if you’re new to inbound marketing or consider yourself an expert at inbound marketing, HubSpot offers opportunities to help you improve.
For example, HubSpot offers multiple certification courses through its academy that work to advance the skills of your team members who help create and manage your marketing plan.
Popular courses include topics that range from digital advertising to website optimization, YouTube marketing, designing effective Google ads and tracking your analytics.
While some are single courses, others like “Social Media Marketing” and “Using Buyer Personas in HubSpot” are certification courses.
As the saying goes, “There’s always room to learn, grow and improve,” and HubSpot ensures there’s an opportunity for your business to do the same.
A HubSpot Partner
As a Gold Certified HubSpot Partner Agency, InTouch Marketing is a strong advocate of the HubSpot platform. In fact, we use it ourselves.
We’ve seen first hand how the HubSpot platform has helped the businesses we work with grow on a consistent basis, experiencing both short-term and long-term success. We believe in both the HubSpot inbound marketing methodology and the tools used to grow your business.
You can read more about how to improve your brand’s performance in our article, How The HubSpot Inbound Marketing Methodology Boosts Sales.
Bill is the CEO and Founder of InTouch Marketing. Bill drives the vision and direction of InTouch except when England's playing in a soccer tournament, because everything stops!