<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=167735965294233&amp;ev=PageView&amp;noscript=1">
Skip to the main content.
Talk To Us Request A Free Consult
Talk To Us Request A Free Consult

5 min read

What's Your Business Really Worth?

What's Your Business Really Worth?

If you’re a small business owner, you may be wondering, “What’s my business really worth?”


After all, the value of your company impacts many personal and business decisions, including whether you should sell or continue to invest in your company. It also plays a major role in whether it’s the right time for you to retire. 


One of the most pressing questions small business owners have, in fact, is: Will my business pay for my retirement?


It can be dangerous to compare your business to others in hopes of getting an answer. Just because one friend’s company that is smaller than yours sold for $4 million doesn’t mean your company is worth at least $5 million. 


So, what should you know to get a more accurate picture of what your business is really worth? 


What Challenges Lie Ahead

The COVID-19 pandemic impacted many small businesses in 2020. A Guidant Financial and Small Business Trends Alliance (SBTA) survey found that only 63% of respondents said their businesses experienced profits in 2020. That’s down 19% from the year before when 78% said they experienced profitable years.


It appears the pandemic also had a significant impact on the number of businesses that sold in 2020 as well. A BizBuySell Insight report showed that the number of small businesses that sold that year dropped 22% when compared to 2019. According to the report, this was the largest year-over-year drop since 2009. Many companies remember that year as the start of the Great Recession.


For many company owners, focusing on sustaining their current businesses as the country climbs out of a challenging period is their focus. For about 1 in 10 business owners, their plan is to sell, according to the survey.


Many of these owners are Baby Boomers, who want to fund their retirement with the sale of their businesses.


For those who are considering selling their businesses, does this mean big dreams or the continuation of a bad nightmare?


Potential sellers face two major challenges that could impact the worth of their business:

  1. Many business owners are not prepared to sell their businesses, nor get top dollar. Unlike real estate or stocks, closely-held businesses require one to two years or more of planning to sell, and owners must continue to build value even after the decision has been made to list the company for sale. That means just because you want to sell now doesn’t mean you should.
  2. Not as many businesses are forecasted to go up for sale in the near future. That may sound like good news as a seller because of supply and demand. However, if you’re not poised to get prime dollars for your business, you could be leaving cash on the table. And, the longer you wait to get your business positioned for sale, it’s more than likely that additional baby boomers are going to join you in trying to sell their businesses. That means prices are likely to fall.


Whether You Have Realistic Expectations


The biggest challenge for anyone wanting to sell, including Baby Boomers, may lie with how realistic expectations are when it comes to a company’s value. 


Most small business owners do not know how to properly value their businesses and grasp onto delusional valuation figures based upon money invested into the business, or worse, on the needs for a successful retirement.


It’s critical when determining how much your business is really worth to be realistic. When it comes time to sell, many business owners are SHOCKED to find how little value they may have in their company and how underfunded they are when it comes to their retirement goals. 


Our article, Will My Business Pay For My Retirement?, further delves into why the answer to this question is complicated and what you should consider before making a final decision on your future.


The Factors That Go Into Business Valuation


Business valuation is part art and part science.


While many valuation experts and business brokers commonly start with gross revenues when placing a sales price on a company, this is only a starting point to the discussion. There are many other factors that go into placing an appropriate value on a small closely-held business.


All companies have different moving parts, and no two are alike. Factors that should be considered when placing a sale price on a business include:

  • Dependence on a handful of customers
  • Financial structure, level of indebtedness
  • Historical growth rates of the business
  • Quality of product pipeline
  • Competence of second-tier management
  • Market share
  • Minimum size (attractive valuations are difficult to achieve when sales are less than $10 million)
  • Sales pipeline
  • Share structure
  • One year of losses require at least two great years of profits immediately after those losses


Other questions you’ll need to ask yourself center around the sustainability of your business:

  • Is it agile and flexible enough to change with market conditions? This is important since although the economy may be strong now, it’s likely to fluctuate. Presenting a strong argument that your business can withstand a down economy can enhance its worth.
  • Does it have a strong performance history? This is one of the first areas a prospective buyer is going to examine. This can have a significant impact on the worth of your business. Important areas to consider include how long a strong performance has been sustained, or whether your business has experienced an upward trajectory in performance.
  • How does your business compare to its competitors? It’s important to note your competitors are those that offer a similar product or service. However, other factors can be considered as well, such as location, size and similar buyer personas

Owners must dig deep to unlock the true value because in the grand scheme of things it is not what the owner thinks the business is worth, but what someone is willing to pay for the business that matters


The Role Of You


When considering the worth of your business, one of the most important questions you should ask yourself is: What role do you play in the value?


In other words, if you were to leave the business, how well would it function? If the answer is “not so well,” you may have a serious problem when it comes to business valuation. You see, a prospective buyer is going to view YOU as what is worth a high value ... NOT your business.


Businesses that are dependent upon their owners for success do not tend to be valued as greatly as those that can run themselves. That’s because when you leave, so does the knowledge of how to effectively operate your company.


This is why preparing your business for sale is so important in order to get top dollar. As you are making preparations, begin delegating your tasks to trusted employees and managers so that you can show a prospective buyer that you’re leaving the company in good hands.


Prospective Buyers Want To See Growth Potential


Despite the pandemic woes that many businesses have faced, 51% of small business owners want to grow their business, according to a Small Business Trends survey.


Those who wish to sell are faced with the challenge of making their businesses more attractive to prospective buyers. This is a critical component in determining what your business is really worth. Individuals who are thinking about buying your business want to see growth potential in your company and anticipate future cash flow.


A marketing agency can help you put in place a system that generates leads and sustains long-term growth. This creates value for your company because prospective buyers want to see a strong foundation for future growth and an opportunity for a seamless transition. 


Whether you want to grow your business or sell your business, you must focus on growing the key drivers of your company and invest in sales, marketing and business infrastructure if necessary.


The bottom line for business owners planning on listing their businesses in the near future is that it is vital that the process begins now

The Business Owner's Guide in Hiring an Inbound Agency


How Digital Marketing Agencies Can Grow Your Business?

How Digital Marketing Agencies Can Grow Your Business?

Is your idea of a digital marketing agency someone who just manages your digital marketing campaigns or increases your Google visibility with search...

Read More
What Should My Marketing Budget Be?

What Should My Marketing Budget Be?

As a general rule of thumb, business owners should allocate an average of 5 to 10% of their total revenue to marketing.

Read More
Does Your Business Need Email Marketing Services?

Does Your Business Need Email Marketing Services?

With the rise of social media and other digital marketing channels, it’s easy to overlook one of the most effective tools in your marketing arsenal:...

Read More