3 min read
Google's September 2023 Helpful Content Update: What it Means for Businesses
In September 2023, Google rolled out a significant update to its search algorithm called the "Helpful Content Update."...
Environmental Company Leads Increased 425%
A different marketing approach was needed to overcome our stagnant sales, establish an online lead generation program and get the company found online.
Average Order Size Increased 342%
A bad web design and poor PPC management left us in a position where leads were fading away, and no one could find us online anymore. The phone just stopped ringing and orders dried up.
TSDF Facility Achieved 60% Growth Rate
We needed to create a strong online corporate identity that would establish the basis for continued growth into the future. We have several obstacles to overcome.
Environmental Company Leads Increased 425%
A different marketing approach was needed to overcome our stagnant sales, establish an online lead generation program and get the company found online.
Average Order Size Increased 342%
A bad web design and poor PPC management left us in a position where leads were fading away, and no one could find us online anymore. The phone just stopped ringing and orders dried up.
TSDF Facility Achieved 60% Growth Rate
We needed to create a strong online corporate identity that would establish the basis for continued growth into the future. We have several obstacles to overcome.
Generating Online Leads
Generating online leads for a business involves various strategies and techniques to attract potential customers and capture their interest in your products or services. You'll need to use several methods to generate online leads:
- Content Marketing
- Lead Magnets and Landing Pages
- Search Engine Optimization (SEO)
- Paid Advertising
- Social Media Marketing
- Email Marketing
- Webinars and Events
- Live Chat and Chatbots
All of these strategies need to be aimed at your ideal customer, identifying problems and giving them solutions.
Don't have the time or expertise to implement these strategies? That's where we come in!
Achieve Your Financial Goals
You can use these strategies to drive revenue growth by implementing the aforementioned techniques. Then once leads are in your pipeline, you can start:
- Conversion Optimization: Improve website and landing page conversions.
- Lead Nurturing: Develop a strategy to nurture leads and move them through the sales funnel.
- Upselling and Cross-Selling: Offer complementary products or services to increase the average order value.
- Retention and Customer Loyalty: Foster customer loyalty and encourage repeat purchases.
- Remarketing and Retargeting: Reach out to individuals who have shown interest in your offerings. Customer Reviews and Testimonials: Display positive reviews and testimonials to build trust and credibility.
- Continual Optimization: Analyze performance and refine strategies to maximize revenue generation.
- Collaboration and Partnerships: Partner with complementary businesses or influencers to expand your reach.
- Data-Driven Decision Making: Utilize data and analytics to make informed marketing and sales decisions.
We can build a strategy to meet your needs and budget!
Establish Yourself Online As An Authority
Using the benefits of using these online techniques to build your online presence and authority:
- Increased Brand Visibility
- Expanded Reach
- Establishing Thought Leadership
- Enhanced Customer Engagement
- Improved Customer Targeting
- Competitive Advantage
- Opportunity for Viral Growth
- Data and Insights
- Long-Term Sustainability
Overall, leveraging these techniques to build your online presence can lead to increased brand awareness, engagement, customer acquisition, and long-term business growth.
How We Know it Works
It’s not easy to grow your business, especially since the world of sales and marketing has changed so much.
However, it is possible to be successful even if you are up against bigger competitors, have limited resources or just don’t have the knowledge of how to make it happen.
You are not alone! To help you see the potential success you could experience, we have included some case studies of a few of our clients to illustrate what’s possible.
Do You Need a Marketing Agency?
Can you or your team handle your company's marketing, or do you need help?
Usually, the answer is, "Yes, we can." But do the results that you are getting back up that statement? If they don't, then a marketing agency may be the right choice for your business. Inside our FREE EBOOK, you will learn:
- The Undeniable ROI of Inbound
- How an Agency can Accelerate Growth
- Learn What an Effective Agency Should Offer You
- Get Insiders Tips on What to Ask an Agency before you Hire
Take the guesswork out of your marketing with just one phone call
We respond to requests immediately. So, set up a time that works for you, and we'll have a quick conversation.
